BASIC-FIT
Basic-fit is known for being your go-to gym for newcomers and people who like to stay fit. It has grown to be one of the gym leaders, but the experience and the brand's perception by clients has diminished into being just "okay".
In this rebranding, my aim was to create a tailored and high-end fitness experience.
From the logo, to typography, colors and digital presence, everything had to be thought over in order to inspire a refined experience that speaks to a precise clientele.
The print rebranding had to be followed by it's logical continuation: the redesign of the website.
The Website had to change from the old bold and saturated one into a clearer and more appealing to use experience.
The spacing, the new font and the sections design was made to create an elevated and pleasurable scrolling experience.
